Success Story:
Heartland Bath Systems
The Problem:
Heartland Bath Systems, a regional bath remodeling franchise, wants
to expand the geographic areas in which they and fellow Luxury Bath
Systems franchises can advertise.
The Solution:
Encouraged by their success using 800-NEW-BATH since 1993, Heartland
continues recommending the number to other Luxury Bath Systems franchises.
Through shared use, each franchise gets the calls that ring from
the area codes they are subscribed to.
The Results:
As additional franchises sign on, each franchise's geographic advertising
spillover benefits fellow franchises. Eventually, Heartland
will realize its goal of having Luxury Bath Systems do national
advertising.
Another Satisfied Customer
800-NEW-BATH helps us track our advertising response each
week so we know exactly how effective our advertising is. We had
been using a regular toll-free number, but that wasn't effective
at all. If I can get everyone using 800-NEW-BATH, not
only do they get a great marketing tool, we can all increase the
geographic areas we advertise in.
Robert Glassberg, President, Heartland Bath Systems
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